Haresh Shah

Not Following In The Boss’ Footsteps

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‘No one aspires to Hef’s (Hugh M.Hefner) lifestyle anymore.’

Talking to us at our 1982 International Publishing’s Annual Conference is the US Playboy’s Editorial Director, Arthur Kretchmer. After having them  held  all over the world including at Playboy Club in Lake Geneva, Wisconsin, we have brought the group of about sixty to the home turf in Chicago. Seamlessly connected to Playboy’s 919 North Michigan Avenue offices by a passageway is Playboy Towers, right next door at what used to be the landmark Chicago hotel,  The Knickerbocker, now renamed Millennium Knickerbocker Hotel. We are breathing nothing but Playboy, practically day in and day out for four days and four nights.

Arthur is not the man of many words. But when you get him to say something, nobody can say it better than he could. Even though Hugh M. Hefner crowns the magazine’s masthead, being his eyes and ears, it’s Arthur who builds the magazine with his editorial team, nut and bolts, brick by brick. What he just said must have been obvious to most everyone present in the room, but coming from Arthur’s mouth makes it official – confirmed beyond doubt.

I for one had frequently felt that I was actually living the Playboy lifestyle in the real world, traveling first class around the globe, picked up and brought back home by stretched limos, staying at the best hotels in Paris, Munich, Milan and wherever else my assignments took me, eating in the best restaurants and having animated conversations with the crème de la crème of the publishing world, having a time of my life, while by then  Hefner himself had slid into the surreal fantasy world of his own.

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