Haresh Shah

A Touch Of Communism In The Capitalist Culture

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In the fall of 1989 over the weekend of October, 6/8, Carolyn and I went to the Duneland Beach Inn in Michigan City, Indiana and returned with an agreement that the best course of action for us as individuals – to use the corporate cliché, going forward, was for us to go our own way. Not even a tiny blip on the world stage. That very weekend on October 7, Hungary becomes independent and on October 23rd, the acting President, Mátyás Szűrös declares the country a Republic in the public ceremony held in the same Kossuth Square where the first mass rally of the 1956 revolution was held.  The historic moment for which I happened to be in Budapest and along with the Hungarian  editors, would go to the square to hear the declaration proclaimed. We come back to the office and begin to put together the first issue of Playboy to come out a month later – the first of the three I would launch behind the iron curtain. On November 4, I turn 50 with a big fanfare and the nine liter Salamanzar  bottle of Lanson champagne, compliment of my boss and the friend Bill (Stokkan). The Berlin Wall falls on November 9th, the Velvet Revolution unfolds on Národní třída in Prague on November 17th, and in-between on the weekend of October 14/15, Playboy headquarters in Chicago move some three plus blocks south east  to 680 N. Lake Shore Drive from it’s imposing skyline presence at 919 N. Michigan Avenue. The Bunny Beacon that illuminated the Chicago skies for 23 years, is no longer and neither are the floor high letters PLAYBOY, lit bright.

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