Haresh Shah

Happiness Is A Piping Hot Croquette

automat

Art directors are a breed unto themselves. Crazy as they come. Crazy as in creative crazy, in positive sense. They are normally temperamental, egocentric and a proud clan. Starting with the Godfathers of them all, Art Paul and Tom Staebler of the U.S., Rainer Wörtmann of Germany, to Milan Hlaviček of Czech Republic and Andrzej Pągoski of Poland – these masters of the visual communication  are also the purveyors of good taste, dressed in their own individual style, be it the beat up pair of blue jeans, or wrinkled khakis and equally as wrinkled shirts and jackets. Or the designer suits and long fancy rain coats. The category in which, the first Dutch art director, Dirk de Moei falls.

Always impeccably dressed in his light crème suit and his longish off white trench coat, his trademark tortoise shell red framed glasses with inquisitive and confusing looking set of smoky green eyes peering through tinted lenses, Dirk is flamboyant, no taller that 5’9”(175 cms), his rusty brown hair isn’t too long, nor short, his round face makes him look no different than Mr. middle of the road from the planet earth.  The man of good taste in clothes and food and he carries the most expensive Smythson of Bond Street, thick as a paperback address book, he is the man about town. To the editor-in-chief Jan’s (Heemskerk’s) somber personality, he is the fleshy one of the duo that arrived in my Chicago office in early 1983, to learn the ropes.

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