Haresh Shah

Of Pinot Noir And The Burlaping in Boonville

burlapping

The year is 1995 and talking of California wines to the Europeans is somewhat of a joke like the early transistor radios made in Japan were to everyone. Never mind that almost twenty years earlier on the day of America’s Bicentennial on July 4, 1976, the world’s wine experts were asked in a blind tasting to compare six California Cabernets and Chardonnays along with as many of Bordeaux and Burgundies and to everyone’s horror and American wine makers’  delight, California’s best stood shoulder to shoulder with the French on everyone’s scorecards, putting them instantly on the world map.

While the wine professionals of  Europe took a note of it, the wine consumers of the Continent remained oblivious to even their existence. Frustrated, California’s vintners decided, the time had come to make the world aware of the lush Napa Valley and its wines that were growing by leaps and bounds off the northern California Coast.

As a part of the broader push, California Wine Institute has invited the Dutch edition of Playboy to experience California’s wine country in all its glory, including its rapidly emerging cuisine and enjoy their steadily growing warm hospitality industry, in hopes that Playboy would take the message to its upscale demographics in Holland.

The editor-in-chief Jan Heemskerk himself takes upon the project and picks me to accompany him and assigns me to write a major piece for his edition. Not because by any dint of imagination I am a connoisseur or even an expert of wines, but because he thinks of me as someone who knows his wines, especially the ones from California.

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