Haresh Shah

Daring To Be Different

geishabrau
When our Japanese partners were reported what Shah-san was up to all through the week, flabbergasted, the executives and the editorial team are in awe of the fact that an executive of Playboy Enterprises was in their country expressly for meeting with them and yet they would not see him for an entire week. They were equally astonished when heard from Ray Falk’s office that Mr. Shah, nay Shah-san, accompanied by Sasaki-san, was crisscrossing  their country and visiting places in an attempt to glean first hand some understanding of the land  and its culture, its people in general and the young existing and potential readers of the Japanese edition of Playboy in particular.

Even though they didn’t know what to make of this Shah-san, they were positively impressed and intrigued, not to mention amazed. And then approved of my itinerary as was set up by Ray’s office. The places I would visit and the people I would be exposed to should give me a fair idea of some of what they had hoped to communicate to me when Lee (Hall)  had originally conveyed to them what my mission would be working with the new team.  That my role would go beyond giving them pep-talk,, turn around and then catch a plane back home. That I would roll up my sleeves and work hand-in-hand with them, not only in making and re-defining the magazine itself, but also talk about and make possible ancillary publishing activities as an extension to the regular issues.

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