The Reverse Migration To El Sur
Haresh Shah
Had she submitted today, a polaroid wearing only a tan and mascara, just to see if I could make the cut, she certainly would have been considered seriously and most probably made it as Playmate of the Month in the U.S. Playboy. In the year 2015, with the dramatically altered demographics and with the both political parties wooing the ever growing Latino population, what could be better than to have a born in Glendale, California of Mexican parents, a natural beauty, raven haired, five feet tall with voluptuous hourglass figure, the dark brown eyes, seductively and invitingly looking back at you? At 24, she is in her prime and has already been a part of a study program at the University of Copenhagen in Denmark and has earned her B.A. in Theatre Arts from Whittier College. A perfect fusion of beauty and the brain – an ideal girl next door.
But thirty five years ago her chances of being approved were slim to none. Even to the casual observer it would be obvious that the basic attributes of the majority of the published Playmates up until then could be summed up with Blonde, Blue Eyes, Big Boobs. Not that there were no exceptions. Once in a while an ethnic Playmate would sneak in, by and large, Playboy’s Eliza Doolittles shared the above three attributes. The girl next door, turned into My Fair Lady in the image of Henry Higgins of Playboy empire’s Hugh M. Hefner himself. And yet, when an exotic beauty showed up at one of the magazine’s studios, the photo editors couldn’t resist the urge to try her – just in case. She could turn out to be the one of those few and far in-between. Often times, after the initial internal voting, she wouldn’t even be presented to the MAN! Most of them would end up in their slush files, never to be looked at again.
Editors felt not so good about having to reject someone outright – someone who could have been a promising candidate. By then they would have also known the girl and may even have liked her at personal level. But not much they could do. There were other limitations: a sign tacked on the cork wall of Chicago based Playmate editor Janice Moses said: BUT WE ONLY NEED TWELVE A YEAR! Alluding to the fact that hundreds of girls presented themselves at Playboy’s door steps in hopes of maybe, just maybe being picked to become the next month’s Playmate. Perhaps even Playmate of the Year. But now with the Foreign Editions having firmly established themselves, they had an option for such an exotic beauty, especially the ones with foreign ethnic backgrounds.
One of the first such candidates to land on my desktop was a pile of 35 mm slides of Elda Mareea Lopez, sent to me from our Los Angeles studio chief, Marilyn Grabowski. The brief hand written note on the inter-office pink memo paper said: perhaps you can use her. I think she is gorgeous and is absolutely delightful in person. Judging from those hundred or so frames, she certainly is gorgeous. And when I first meet her, she is beyond being delightful. She is down home muy simpatica!
What strikes me oddly intriguing about her even before I put the Lupe to her slides is the way she has spelt her middle name in the Playmate Data Sheet. She has spelt it Mareea instead of usual Maria. I guess, she is looking for her very own identity, distinguishing herself from practically every female of the Latin origin with virgin Mary squeezed in somewhere in to their names.
To Marilyn’s perhaps you can use her, I immediately think, she could be our first Mexican Playmate! Now they won’t have any excuse not to have one. It’s been almost three years that we have been on the tails of our Mexican publishers about the need for us to have some authentic Mexican Playmates, which would allow us to promote the edition in a way we couldn’t by inviting American Playmates to the south of the border. Finally we are able to convince Ricardo Ampudia, how important it is to have a local girl next door Playmate to grace the pages of our Mexican edition.
Over a weekend while both Al Debat – our Chicago based departmental manager and also a professional photographer and I were in Mexico City, Ricardo tells us that he has just the right Playmate candidate. Al and I agree to a quick test shoot and take it from there. Ricardo invites us to his house for breakfast on a Saturday morning and we are to do the shoot in his garden. Al and I together shoot eight rolls of films.
Ricardo’s backyard is fairly private with tall and dense bushes. It is a well tended garden with gleaming tropical plants and colorful flowers. The grass is lush and well manicured. The sun is shining bright and it’s warm, but being February not too warm to be hot and humid. The name of the girl he introduces us is Blanca. She is probably in her early twenties with the body that’s fresh and well proportioned and vibrant. She is pretty and she is naturally blonde of the original Spanish stock. And she is far from being shy. Especially considering that she is surrounded by not just the two of us – as it usually would be, but by several people milling around.
The whole tabloid looks like a scene set for a comedy waiting for the curtain to rise. There are two maids constantly walking in and out crossing the grounds, bringing us fresh juices and refreshments. There is the gardener pretending to tend and trim the floras. His teenage son is trying his best not to look at the naked Blanca prancing around, and yet he can’t help but steal a glance whenever he thinks nobody is watching. Fortunately, Blanca seems comfortable in her bare skin. As adorable and beautiful as she is as a young girl, both Al and I think she would one day turn into drop dead gorgeous. She is natural, almost animal like in the way she moves so unconsciously and happily humming to herself. Her smiles are contagious and seductive. She is more like a cuddly pet who you want to hold close and hug. And she is game for anything you ask her to do and pose so naturally without any inhibitions. She is the kind who would do anything to please you and be pleased by it herself. Neither Al nor I spoke any Spanish at the time, so we couldn’t communicate one on one – but we do. Our non-verbal or interpreted communication works just fine. At some point, you can’t help but feel parental and protective of her. That night I write in my journal: Wish you always could stay as happy. Keep singing and smiling.
As unprofessional and as unplanned as the shooting, it is fun. We spend a very pleasant weekend day. Now I am trying to think whatever happened to that shoot and Blanca? I am just imagining. She probably changed her mind. Or ran into the trouble with her parents. Or Ricardo decided against it. But most likely because not too long after, the magazine changed hands. She just got lost in the shuffle. With the new publishers, I would start all over again, pushing for local Playmates. They would always agree with me, but give me the same excuse: but we can’t find anyone qualified enough willing to pose in the nude, you know how conservative our society is?. By then I knew Mexico well and also spoke Spanish, and knew better how it would be easier to take to bed one of the society girls, but almost impossible to convince them to pose in the nude.
But now we had an option in Elda. Not that she didn’t have any family concerns. But as she herself tells it: I had already been very independent. My mother I’m sure was surprised and being a good Catholic woman had her doubts, and was perhaps privately fervently saying prayers for my soul, yet she accepted it without protest. My father at one point said, “Mija, it’s not a bad magazine”. He seemed calm about it, but again, privately not so sure.
Excited, I pick up the phone and call Eduardo Gongorra – our new publisher in Mexico City.
‘I’ve found ourselves a Mexican Playmate!’
And other than the obvious, I go on to tell him how I envision it happening. We can build a story around her Mexican heritage and have her reverse migrate through her photos and the presence in flesh and blood in Mexico. We could stage a promotional event for the invited VIPs and the media. Present her as our first Mexican Playmate. That Playboy’s test shoot was good enough for us to use and would cost us nothing. All we needed was to shoot the cover and the centerfold, which I could produce in Chicago, have her photographed by our star photographer Pompeo Posar.
Soon as I hang up, I call Los Angeles. I introduce myself and tell Elda what I was thinking. She sounds so sweet and absolutely delighted. During the conversation, I find out that she doesn’t speak much Spanish. That creates bit of a problem. But I am too far gone with the idea and in the meanwhile, so is Eduardo. We agree, we would build her story around her being the USA born full blooded Mexican. After several phone calls between Mexico City and Los Angeles, I invite her to Chicago, and schedule the cover and the centerfold shoots.
Everything goes according to the plan. With big fanfare the first Mexican Playmate travels from Los Angeles to Mexico City. She is received warmly and enthusiastically. She is presented to the invited guests at Hotel Camino Real, standing in the front of the bigger than life size image of her in the backdrop is the April 1981 cover of CABALLERO con lo mejor de Playboy – as the magazine was then called. As it turns out, our fears were unfounded. If not fluent, Elda did have some command of the language – that mixed with English, she does just fine.
She feels pampered and loved in the Mother Land. They host a dinner in her honor, it was a good feeling. And Elda joins the ranks of a very few Playmates, she gets to write her own text to accompany her layout. Even though she didn’t make it in to the pages of the mother edition in el Norte, she got a real taste of the world of Playboy. Thanks to her appearance in the Mexican edition: I met Hef, silk pajamas and all. He was gracious, kind and hospitable. The home and grounds were lovely. I had many a fun time at the mansion! Happy ending!
But this is a Mexican story, so it doesn’t end there. Soon, perhaps also because of all the press coverage generated brouhaha, the authorities decree that name of a magazine cannot be a common noun. Never mind that Caballero has been around and officially registered for a dozen some years even before joining forces with Playboy – the name long been officially banned in the country.
Panicked, Eduardo calls. But in a country like Mexico, you don’t just walk away from the table just because the rules of the game have arbitrarily changed mid stream by the powers that be. You try to beat them at their own game. Eduardo needs an immediate approval from Chicago to change the name of the magazine from Caballero to Signore, which also means gentleman, but in Italian – not to confuse with Spanish Señor. So Signore it becomes overnight and so it remains up until June 1984, when the authorities finally relent and allow the magazine to be called Playboy. We re-re-launch, this time with the Mexican born and grown starlet/singer Elizabeth Aguilar as the Playmate.
In the meanwhile, to lend the magazine authentic continuity, Elda makes an encore appearance in May 1982 on the cover of Signore. Now at 58, she looks stunning as ever, not a girl any more but a very attractive grown woman. Over a telephone conversation, I compliment her on her well preserved looks: you still could drive some honest man to cheat on his wife. To which, I got a chuckle out of her with funny! Because it’s the subject very close to her heart in that she has written an entire book titled The (In) Fidelity Factor – Points to Ponder Before You Cheat. But like the good old German saying goes, spass muss sein – fun must exist. The most important is: We have remained close friends over the decades and have become shoulders for each other to cry on.
© Haresh Shah 2015
Illustration: Celia Rose Marks
SISTER SITE
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Haresh ~ Gracias! Well done. Yes, I went through a phase using Mareea, precisely for the reason you stated. I’ve used Elda Maria Lopez for a while now. Playboy: such fond memories. Glad we’re able to create more. Love you! Elda