It’s Not Enough To Dream

Haresh Shah

warsaw
There are only two tragedies in life: one is not getting what one wants, and the other is getting it. Oscar Wilde

It’s not unusual for small but ambitious publishers to be bitten by the idea of adding Playboy to their stable of publications. Bitten even harder are the ones who have had no familiarity with the publishing business. But they have dreams and the desire and some money to spare that drive them to near obsession, do everything in their power to buy the Playboy license. Because in their dreams and the desires what they are thinking is: If only I can get to publish Playboy! At this point they are not thinking what it really takes to undertake such a project. Their psychological business plans have no provision for what if it doesn’t quite work out?

The letter came forwarded from Andreas Odenwald – our editor-in-chief in Germany. Guess, this is for you amigo, said his scribble. It’s an inquiry letter from Poland from the company called Elgaz. Attached to it is a recommendation letter from their German partners, a PVC window manufacturers, vouching for the serious intent and the solid financial standing of this Polish company involved in various businesses, among them the international video distribution.

Pages: 1 2 3 4