Soon as I have recovered from the holiday hangover, I pull together fourteen single spaced pages of my country-by-country  involvement.

‘The time has now come for you to work on your resume.’ Bob tells me.

I am not prepared for yet another “homework” thrown at me. If all they wanted was a plain and simple resume, prepared by myself, then I was missing the point.

Over the follow-up telephone conversations with Bob, it becomes apparent to me that they weren’t happy at all at having to do the resume for me. Some two months later they fax me  what they have put together for my perusal. As I discuss the contents of it with him, Bob couldn’t contain his frustration anymore and let it be known that “it is you who should be doing the resume and us editing it. Instead, you are having us do it and you editing it.”

This confirms to me what has been nagging at me for some time, if I did everything, then what did they do for me? After all, I was their client, wasn’t I?  My company was paying big bucks for their services, and all they said they would do for me was to “coach” me how to go about “marketing” myself. I choose to ignore him. The resume goes back and forth  several times. There is nothing in it that I couldn’t have done myself, or if I wasn’t up to it, the Alpha Word service across the street would have done a better job for a mere $25.00 and would have even printed it for me. It had more typos than I could count, some of it was plain redundant, and most of the resume swung between the present tense and the past.

Towards the end of the day on a Friday, once again we sit across from each other in his office to “fine tune” the resume. He takes the edited version of the resume to his secretary for her to make the necessary changes. As he once again takes his place across from me, he is fidgety, or more accurately, not happy. Finally, he lets it out.

‘You know, I am frustrated with you.’

‘Why is that?’

‘Because I am at a loss as how to position you. We have all this information on you, and I don’t know how and what to present to someone like Phil Schmidt while I myself  am not comfortable with it.’

‘Who is Phil Schmidt?’

‘He is the chairman of Brandt, Schmidt and Kohl. He is one of the best there is in the advertising business. He is very open minded and the kind of person who would be willing to try new things.’

‘If you are frustrated Bob, it is obvious that I am as frustrated, if not more. When I first came to see you and  met with you and Herb, I had made it very clear that with all the international exposure and experience I have, I would like to explore communications fields other than publishing. At that time, you and Herb seemed excited.  I don’t see where there can be a misunderstanding, but it seems to me that we have misunderstood what you are supposed to do for me.’

‘Yes, we have.’

‘The way I see it, this isn’t quite working, is it?’

‘No it isn’t.’

‘Where do we go from here?’

‘We need to boil down the list to the top ten places to send out resumes to.’

‘Okay, so let’s look at the possibilities. United Airlines is based in Chicago, so are Foote, Cone & Belding and Leo Burnett. Maybe they could be the beginning.”

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