Archives for category: Playboy

Crushed Under The Brutal Boots Of The Fascist

Haresh Shah

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Having launched in Germany, Italy and France, the next natural Western European country for us to explore should have been Spain. But as long as Generalissimo Francisco Franco was alive and ruled the land, there was no way in the hell anyone could even dream of publishing the local edition of Playboy. But almighty Franco had to die sooner or later. After all, he was already eighty years old when we launched in Germany. All we could do was to wait it out. Soon as Franco died in 1975, the wheels began to turn and we were approached by several interested Spanish publishers. Among them Editorial Zeta and Editorial Planeta. We launched the Spanish edition of Playboy with Planeta in November of 1978. Me ending up spending fair amount of time in the most charming city of Barcelona, which almost immediately usurped Munich and Amsterdam as being my two most loved cities on the European continent.

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Too Good For His Own Good

Haresh Shah

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I am sitting in the Lufthansa city office in the center of Barcelona across from the petite German blonde staring at her computer screen while leafing through my four-booklets-thick-stapled- together ticket. She is tap taping her keyboard accessing my original itinerary and then checking it against my neatly handwritten used and the remaining ticket coupons. She looks confused and she looks amazed. One thing she doesn’t look is sure of herself. I have been on the road now for almost three weeks and have practically been around the world with my original itinerary that reads: March 25, 1979, Chicago-Los Angeles-Santa Barbara-Los Angeles-Sydney-Melbourne-Sydney-Bombay-Rome-Zürich-Barcelona-Munich-Düsseldorf-Frankfurt-London-Chicago. April 12, 1979.

I am on the final lag of my journey and am there to re-route my flight back to Chicago via Munich and Frankfurt instead of via Düsseldorf, Frankfurt, London. Normally a simple switchover. But that’s not the problem. It’s no restrictions ticket valid for twelve months.

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As Long As There Is Hope

Haresh Shah

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Up until then it was the coldest winter I had ever experienced. In January 1984, the temperatures in Chicago area dipped as low as -40 to -50 degrees and chilling wind went through your bones like a sharp spear of an arrow. Nasim (Yar Khan) had come to visit from Germany. I had brought for him some extra warm clothes to the airport, because even from the arrival hall to the garage would have him frozen if not wrapped up in some additional layers over his heavy winter clothes from Europe. Even though the furnace was running twenty four hours a day, the heat generated just wasn’t enough to keep our rickety old house comfortably warm.  The windows were all frozen and from the inside looking out, what you saw was your mirror image.  Carolyn and I took turns waking up every few hours through the night and brave the elements – heavily bundled up and ran across the 50 feet (15.2 meters) backyard to the garage and start both of our cars and run them for fifteen to twenty minutes to make sure none of the mechanism cracked and that they would run the next morning.  Even so, there was always a danger of one of them breaking down in the middle of nowhere, in which case, it would have been absolutely devastating trying to escape anywhere.

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From Irish Eyes To The Razzle Dazzle

Haresh Shah
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The year before, Helga and Fred Baumgärtel (Mr. Playboy of the German edition – retired by then), Gudrun (Thiel) and myself  had gone to the Oyster Festival on a private trip. On the second day or so, Gudrun suggested PLAYBOY-Germany organize an Anzeigen-Meeting for next year’s festival. The participants, so she predicted, would sure be thrilled. I can still see her sitting by the portside, a glass of Guinness in her hand,  warming to the subject, as it were, while developing this wonderful idea. And so it happened.

Reminisces Andreas Odenwald – the editor-in-chief of Playboy Germany at the time. And I happened to be one of the dozen or so to join Germany’s top advertising executives who were invited with their partners to spend a long weekend in Ireland and experience the annual Oyster Festival. I don’t remember having eaten many oysters there, but drinking lot of Guinness to be sure.

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Always Ready For A New Business

Haresh Shah

 

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Must have been early 1990 when landed on my desk is an impressive corporate brochure of Autraco Holdings based in Vienna, Austria. In the cover letter signed by its CEO Rolf Dolina, he expresses his desire to want to publish Playboy magazine in Czechoslovakia. But we are already in negotiations with Vladimír Tichý of the Gennex Corporation, the publishers of magazines, books, films and video that included the Czech language edition of ComputerWorld. That in itself wouldn’t have stopped me from entertaining another option, especially because the Autraco Holdings boasts of its wide reach in the former eastern European countries that include Hungary, Czechoslovakia and Poland. The countries where they are sole distributors of Memorex USA, Honda automobiles and Fuji films. Enclosed with the letter are some issues of the Czech language version of Germany’s Burda Moden, widely distributed and hugely popular women’s magazine – similar to the Simplicity patterns in the United States. The magazine he was publishing with Hana Wagenhofer – his Prague based business partner in several joint ventures. And it is mainly for Hanna that he is so keen on doing Playboy. It would give her a stronger presence on the Czech publishing scene.

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There Is An Endless Story

Haresh Shah

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One of the first times I met with Patrick Magaud is him walking into the offices of the French editor-in-chief Patrick Eynaud at Euredif headquarters located in a highrise in the thick of Paris’ Quartier Chinois. Accompanying him is not only a stunningly beautiful photo model but also a baby tiger on a leash being lead in by Patrick as if this adorable little cub were his pet dog. Not an unusual sight in the French editorial offices to find a dog snoozing under one of the editor’s desks or cats curled up at their feet. But a tiger? Well, because it’s Patrick.

Patrick is an idea man. The man who is perpetually excited about life. A daring one at that. He is known for pulling off stunts – the kind no one else would even dream of. Like the one he would tell me about over a dinner once we got to know each other better. He tells me about how once he rented a mini van, packed it with his photographic gear, an assistant by his side and a couple of gorgeous females, already unrobed, styled and made up and ready to jump in and out of action and proudly and provocatively pose in the front of the Paris streets and the landmark monuments.  Such as walking in the middle of  ChampsÉlysées with Arc de Triumphe in the background, biking topless around Café de Flores with a couple of baguettes sticking out of the career, prancing at the foot of the mighty Eiffel Tower, two of hem flaunting their wares from a Ferris wheel rotating in the Tuileries, jet skiing in the river Seine, frolicking at the curve of the iconic restaurant Fouquet’s.

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Haresh Shah

My Not So Intimate Encounters With Italy And France

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The first time I landed in the land of Ciao Bella and O sole mio, they dumped our baggage on the tarmac next to the aircraft, barely said sorry and told us we would have to carry it to the terminal ourselves – that the ground personnel had just decided to go on a strike. A bit different story when I first arrived at Charles de Gaulle in Paris. I am met at the airport by Gerrit Huig and the editorial assistant Ann Scharffenberger. They talk me into and I unwittingly agree to drive us through the city in our rented little Citroën. Though I had taken lessons in driving a car with manual transmission, this is my first time trying it out without an instructor sitting next to me. I haven’t yet gotten the knack of synchronizing the gears with the accelerator and the breaks. The car would shudder, stall and come to an abrupt stop in the middle of swirling rush hour traffic. Happens several times on the Arc de Triumph round-about. I get furious faces, obscene yelling  that I don’t understand, French version of the finger and then silly mocking giggles from my two passengers. But I somehow manage to survive both welcomes. Not exactly j’taime.  

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