Archives for category: The Netherlands

Haresh Shah

Of Pinot Noir And The Burlaping in Boonville

burlapping

The year is 1995 and talking of California wines to the Europeans is somewhat of a joke like the early transistor radios made in Japan were to everyone. Never mind that almost twenty years earlier on the day of America’s Bicentennial on July 4, 1976, the world’s wine experts were asked in a blind tasting to compare six California Cabernets and Chardonnays along with as many of Bordeaux and Burgundies and to everyone’s horror and American wine makers’  delight, California’s best stood shoulder to shoulder with the French on everyone’s scorecards, putting them instantly on the world map.

While the wine professionals of  Europe took a note of it, the wine consumers of the Continent remained oblivious to even their existence. Frustrated, California’s vintners decided, the time had come to make the world aware of the lush Napa Valley and its wines that were growing by leaps and bounds off the northern California Coast.

As a part of the broader push, California Wine Institute has invited the Dutch edition of Playboy to experience California’s wine country in all its glory, including its rapidly emerging cuisine and enjoy their steadily growing warm hospitality industry, in hopes that Playboy would take the message to its upscale demographics in Holland.

The editor-in-chief Jan Heemskerk himself takes upon the project and picks me to accompany him and assigns me to write a major piece for his edition. Not because by any dint of imagination I am a connoisseur or even an expert of wines, but because he thinks of me as someone who knows his wines, especially the ones from California.

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Haresh Shah

Happiness Is A Piping Hot Croquette

automat

Art directors are a breed unto themselves. Crazy as they come. Crazy as in creative crazy, in positive sense. They are normally temperamental, egocentric and a proud clan. Starting with the Godfathers of them all, Art Paul and Tom Staebler of the U.S., Rainer Wörtmann of Germany, to Milan Hlaviček of Czech Republic and Andrzej Pągoski of Poland – these masters of the visual communication  are also the purveyors of good taste, dressed in their own individual style, be it the beat up pair of blue jeans, or wrinkled khakis and equally as wrinkled shirts and jackets. Or the designer suits and long fancy rain coats. The category in which, the first Dutch art director, Dirk de Moei falls.

Always impeccably dressed in his light crème suit and his longish off white trench coat, his trademark tortoise shell red framed glasses with inquisitive and confusing looking set of smoky green eyes peering through tinted lenses, Dirk is flamboyant, no taller that 5’9”(175 cms), his rusty brown hair isn’t too long, nor short, his round face makes him look no different than Mr. middle of the road from the planet earth.  The man of good taste in clothes and food and he carries the most expensive Smythson of Bond Street, thick as a paperback address book, he is the man about town. To the editor-in-chief Jan’s (Heemskerk’s) somber personality, he is the fleshy one of the duo that arrived in my Chicago office in early 1983, to learn the ropes.

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