Archives for posts with tag: Playboy Interviews

Haresh Shah

My Close Encounter With An Angry Nobel Laureate

The Original Unabridged Version Of FACE TO FACE WITH GABRIEL GARCÍA MÁRQUEZ MARQUEZ

It’s October 29, 1982.  The master of magical realism – Colombian writer Gabriel García Márquez has just won the Nobel Prize.  Playboy magazine has in its inventory a recently concluded interview with him, conducted by the veteran journalist Claudia Dreifus.  The interview has been transcribed from hours and hours of time Ms. Dreifus spent talking with García Márquez in his Paris apartment.  It has been edited and ready to go – almostPlayboy has promised García Márquez that it would show him the edited version, mainly to check facts and to point out inaccuracies.. As a matter of policy and editorial integrity, the magazine does not give the interview subjects right of approval.  Normally, Playboy closes most of its issues three to four months in advance.  García Márquez would make the trip to Stockholm in December to accept the Prize.  The interview must appear as close to the Nobel ceremony as possible.  This means, the scheduled February interview had to be pulled and be replaced by García Márquez interview.  The problem is; the elusive Nobel laureate is nowhere to be found.   On the day following  the announcement and during the following day, he is met by the press at his home in Mexico City.  Several frenetic phone calls from Playboy editors to his house are answered again and again by his Mexican maid.  He has gone away on a month long vacation, leaving behind strict instructions that he didn’t wish to be reached.

At that time I was assistant director for Playboy’s international publishing division.  The executive editor G. Barry Golson drafted me to hand carry the interview to Mexico and do whatever was necessary in trying to track down the suddenly disappeared author and get his seal of approval.  With then editor of Playboy’s Mexican edition, Miguel Arana, I drive over to García Márquez’s home in the ritzy southern suburb of Mexico City.  I encounter the maid face-to-face.  She is polite, but firm in telling us that she couldn’t indulge to us where we could find the master of the house.  After initial conversation, I tell her that I was going to park myself right outside the house in the fashion of a passive resistance, until she could tell me his whereabouts.  She just couldn’t.  But she promises  to mention to García Márquez of our being camped out at the front gate of his house,  when and if he calls in. An hour or so later, she hands me a piece of paper.  Written on it is a phone number of Hotel El Quijote in San Luis Potosi, a dusty town some 225  miles out of Mexico City, reachable only through mostly unpaved country roads.  After all day of calling the hotel and leaving messages that are never answered, I finally hear his voice on the other side of the line. He sounds congenial but tired.  He agrees to meet with me the next afternoon at his hotel in San Luis Potosi.  I leave very early in the morning to make it in time for our rendezvous.

He is not in his room.  Not in the hotel restaurant or the lobby bar either. I patiently pace the hotel property.  I circle the large swimming pool and admire his shiny BMW parked outside his room.  Eventually, I  plunk  myself down in the lobby bar overlooking the entrance to the hotel.  I sit there in excess of four hours, observing every single person entering or leaving the lobby — drowning beer after beer and munching on tortilla chips and salsa.  I don’t even once wonder why we had to go through what I am going through, just so our interview subject  can look at the transcript.  I think to myself  that’s one of the many reasons why Playboy Interview and its format and depth have become ultimate yardstick against which all the journalistic efforts in the question and answer format are measured.

***

Unlike the centerfold and the world class literature which was a part of the editorial mix from the issue number one, when the magazine was launched in December 1953, the Playboy Interview didn’t make its debut until almost a decade later, in September 1962.  Earlier in the year, editor-publisher Hugh M. Hefner strode into the office of  his editorial director, A. C. Spectorsky and communicated to him that he wanted to include an interview feature in Playboy that went beyond the idle chit-chat of run of the mill question and answer format.  He also mentioned that there maybe some material in the inventory of Show Business Illustrated, the magazine he had just folded.  Spectorsky assigned young editor Murray Fisher to pour through the material and see if there was anything promising.  What Murray came up with was an incomplete interview with the jazz musician Miles Davis, conducted by then struggling black writer by the name of Alex Haley.   What Fisher found peculiar about the interview was; there wasn’t much talk about music.  Instead, Davis talked incessantly of his rage against racism and what it meant to be black.  Murray assigned Haley to go back and finish the interview.  The candor and the depth of that very first interview laid the solid foundation to what was destined to become an institution.  The art director Arthur Paul gave it a visual identity by incorporating in his design three black and white close ups  of the interview subject that made eye contact with the reader, and the captions directly under them teased out  the most provocative quotes to highlight the text that followed.

What makes a Playboy interview so unique is its depth and thoroughness with which they are conducted.  In its no holds barred questions, asked pointedly of the famous and notorious people of the world, it  takes you under the skins of many of those otherwise impenetrable personalities.  Whereas most interviews are conducted in one sitting and at one location, Playboy interviewers are known to follow their subjects around the country and if need be  — the world, and come home with hours and hours of tapes — and then go back for more.  This grueling process is aptly summed up by then presidential candidate Jimmy Carter when he said to the two journalists from Playboy, “You guys must have some kind of blackmail leverage over Jody Powell (his campaign manager).  I’ve ended up spending more time with you than with Newsweek. Time and all the others combined.”  He continued after a pause. “Of course you have an advantage the way you do your interviews, coming back again and again with follow-up questions.  I don’t object, but it sure is exhausting.” Hours and hours of tapes are then transcribed, edited, cut and pasted like splicing together film strips of a movie, to give the printed version of the conversations a smooth flow and coherency.  The facts are checked and re-checked, the copy edited for grammar and spellings, bringing it to near perfection.  And it gives its interviews maximum space in its pages — way more than any other quality mass market publication.

Sitting in the lobby bar of El Quijote Hotel, waiting for the Nobel laureate to surface in my line of vision, I am thinking of the whole slew of people the magazine has put through the unrelenting scrutiny of  its interviewers.   Following the landmark Miles Davis interview, the list of musicians that sat down for candid conversations with Playboy journalists include the Beatles, Elton John and Luciano Pavarotti. Even though most politicians are reluctant to appear in the middle of the pages containing pictures of naked women, not only did Jimmy Carter, Fidel Castro, Daniel Ortega used Playboy interview as platform for their messages, but so did civil liberties leader Martin Luther King Jr. and the extremist black Muslim leader Malcolm XGloria Steinem refused an invitation to be interviewed, but the feminists Germaine Greer,  the author of The Female Eunuch  used Playboy’s pages to criticize the magazine and Betty Friedan, the author of The Feminine Mystique as well as the co-founder and the first president of NOW,  used the same pages to retrospectively put the women’s movement in perspective.  The artists and writers include Salvador Dali,  Tennessee Williams, Henry Miller, Jean Paul Sartre, Ayn Rand and Salman Rushdie. Actors Jack Nicholson,  Mel Gibson, Tom Cruise, Betty Davis, Susan Sarandon and Sharon Stone.  Computer wizards Steven Jobs and Bill Gates and even convicted murderers James Earl Ray and Gary Gilmore got to confess and be cross-examined within the format of a Playboy interview.  And  yet, I will always remember Playboy’s long time editorial director Arthur Kretchmer once defining Playboy Interview to the editors of the magazine’s international editions as “over and above Playboy Interview tries to bring out the human face of the person being interviewed. If we were to interview Hitler, he would come out to be a sympathetic figure.” 

It is getting to be late.  I am beginning to lose my patience. I am exhausted and have consumed all the beer I could manage that day.  And I am absolutely famished!  I am trying to decide whether I should order something to eat when I suddenly notice short and stocky frame of Garbriel García Márquez entering the lobby.  With him is a young lady I perceive to be in her mid-thirties, who I find out later is Marilise Simons, the Mexican correspondent to The New York Times.  I rush to greet him.  He apologizes for making me wait so long, while Marilise comes to his aid with  “it was all my fault. My car broke down on the way over.” Doesn’t matter. Like an answered prayer, Gabriel García Márquez  is standing in front of me face-to-face.  He asks  me and Marilise to accompany him to his suite.  The front room is littered with the magazines, newspapers and loose manuscript pages piled next to a manual typewriter perched atop a cabinet in vertical position.  He is in San Luis Potosi to help with the screenplay of his book Innocent Erendira and Her Heartless Grandmother, being filmed there with Greek actress Irene Papas in the leading role. And also following him on the location the French television crew, making a documentary of his life. Now at last he has a moment to pause and catch a breath.

As the three of us settle around the large round table in the middle of the room, he still looks harried and exhausted.  I hand him the galley.  The cover letter from Barry  states that we needed to have his comments within three days and that he should restrict his changes to the facts and the possible distortion in translation. As he reads on, I see the congenial expressions of his face turning slowly first into disgust and then visible anger. “I am furious at Playboy.”  He is livid as he hurls the pages in his hands on the table with a loud thud. “I feel betrayed because Claudia (Dreifus) had promised that I would have the right to make any changes in the interview before its publication. And that I would be given enough time to be able to thoroughly go through it.”   He continues on,  telling me that  the interview was conducted several months ago, why couldn’t have they sent him the typescript in the interim?  In fact, he was given to understand that it  was postponed indefinitely. “ Now just because I have won the Nobel Prize, Playboy suddenly wants to have it yesterday! Had I not won the Nobel, they probably would have killed it entirely.”

I am not quite prepared for his emotional outburst and the Latin temper.  I am one of his biggest fans,  I tell him,  and he realizes that it comes from the heart.  I tell him that the Nobel or not, he is one of the most important literary figures of our time.  If Playboy thought any lesser of him, they wouldn’t have sent a personal emissary to hand carry it to him and to show him our goodwill.. And I ask him, were he still reporting for El Tiempo or El Espectador, would he not want to run the interview with himself right now?

“But I don’t need any more publicity!” He says lamely. Still looking quite angry.

“Sr, García Márquez, if  I may. This interview is not meant to publicize you. But to give your readers a deeper understanding of your ideas and your philosophy. As you know, Playboy has published many of your fictions. I have read all of them and also two of  your books.  I read our interview with you on my flight over here, and I must say as one of  your avid fans, it has enlightened me enormously of my understanding of you as a man and of your work,  more than ever before. And I am sure, so would your readers around the world.”

I realize I am pontificating, but he could sense that I am being honest. It hits home and  seems to calm him down somewhat. He promises to get back to us within the requested time frame of three days.  Before I leave, he switches to a conciliatory tone in that we talk about insignificant things for a few minutes and then about the Indian Nobel winner, the poet Rabindranath Tagore. He then apologizes profusely for taking it all out on me, but then concludes with pragmatic “that’s what happens to the messengers!”

On my way over to see him, I had wanted to ask some additional questions to update the interview, but the way things turned out, it just wasn’t in the cards. At the very last minute all I can think of asking him was something I had read in that week’s Time magazine, in which he had said that to accept his award in Stockholm, he intends to wear the traditional Mexican guayabera, a light weight shirt worn outside  the trousers. When Time asked, his answer: “To avoid putting on a tuxedo, I’ll stand the cold.” When I referred to it and asked him; why? His answer to me is: “Superstition.” More like it. Something a character of magical realism would say.

Before heading back to Mexico City, I decide to put something in my stomach.  All I had all day long was huevos rancheros.  I sit down, order another beer and some enchiladas verde and mull over my forty-five some minutes with the man who had just won the most prestigious literary  prize in the world.  His wrath has me unsettled for a while.  But then I think of the interviewer Peter Ross Range and how Ted Turner of CNN had turned violent during their interview, grabbing his tape recorder and smashing  it on the isle of the first class cabin of an airliner and how he  had  then snatched his camera bag and practically destroyed the tapes containing their conversation.  How the Italian journalist Oriana Fallaci would throw temper tantrums at her interviewer Robert Scheer when he turned the tables on her, confronting Fallaci  with the questions she didn’t like.  And how Alex Haley endured the overt racism as the “führer” of the American Nazi party, George Lincoln Rockwell,  as he outlined to him  his intentions to ship “niggers” back to Africa. At least, I had the pleasure of having encountered face-to-face one of my most favorite writers, and be able to tell him how much I admired his work.  On my way in from Chicago, I had picked up brand new copies of  two of his books, recently published in their quality paperback editions — the ones of which he had not yet even gotten author’s copies —No One Writes to the Colonel and other Stories and Leaf Storm and other Stories.

My hunger contained and the euphoric feeling of having mission accomplished, I just couldn’t make myself to get back into the car and head back to Mexico City. With my heart fluttering, I slowly walk back to his room.  He himself answers the knock on his door.

“I am sorry, to bother  you again, I almost feel like a teenager, but I just couldn’t bring myself to leave without asking you to autograph these books for me.”  By now he looks like a different person.  Playboy transcript is spread out all over the table.  “Look, I am already working for Playboy,” he says with a wry smile pointing at the strewn pages of the galley. Marilise sitting behind his back smiles and flashes the thumb up at me.  He sits down and writes in No One Writes to Colonel, Para Haresh, de su colerico amigo, Gabriel ’82 and in Leaf Storm he draws an olive branch on the title page inside and writes, “Para Haresh, con un lomo de olivos, and signs it.

© Haresh Shah 2012

Original Abridged Version

FACE TO FACE WITH GABRIEL GARCÍA MÁRQUEZ

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Haresh Shah

Taking A Stab At Respectability

imperfectbound

When Celia – the young woman who so beautifully interprets and illustrates Playboy Stories week after week, returned the copy of my July 1988 issue of Playboy featuring Cindy Crawford on the cover, she had secured the pages with a little yellow and pink binder-clips. Apparently the pages of the issue had come apart at the perfect bound stiff spine, just like that of the cheap paperbacks from the Fifties. The issue was never before opened and was in mint condition. Quite unsettling for an avid fan and the collector of the magazine.

When the first issue of the perfect bound Playboy dated October 1985 landed on my desk, sometime around the first week of September, with the cover blurb proclaiming: COLLECTOR’S EDITION / THERE IS A BOLD NEW LOOK UNDER OUR COVER, I felt disoriented like never before. Devoid of the staples and lying there flat as the thick Dutch pancake, it felt akin to me returning to the little town of Schutterwald in Germany to visit my old landlady Frau Lipps – fully expecting, as in the past for her to have prepared my favorite Wiener Schnitzel with pommes frites and a small side of butter lettuce salad – instead to find a plate of a salmon filet with boiled potatoes and green beans. It threw me completely off balance.

Even though there were talks in the air for a while to switch to the perfect binding, deep down in my heart I still held out hopes that Hefner would never agree to such a move. But he did and now I was holding in my hands something I had thought would never come to pass.

On the Playbill  page the editors wrote: As you know by now PLAYBOY is a tremendously well put-together magazine. And for the past 381 issues, the thing that has held it together, through thick and thin, through Marilyn Monroe and through Venice Kong, had been a humble underappreciated yet respectably old-fashioned staple. What you have in your hands right now is the first spanking-new tough spined staple-free PLAYBOY. So much for the tough spine.

Playboy began and remained saddle stitched for more than thirty years – the standard magazine binding format used by the majority of large circulation consumer magazines around the world. It’s flexible, it’s reader friendly and cheaper than perfect bound magazines, such as National Geographic, Architectural Digest and Vanity Fair and now Playboy – the stiff unbending coffee table books.

First and foremost, Playboy’s identity has always been its centerfolds, so much so that Hefner himself  has famously said at one of the Playmates reunions that without you, I would be a literary magazine. The centerfolds were defined by the young women who occupied the specially printed three page gatefold, inserted and stapled near the naval of the Playmate of that month. And because of the way the magazine was bound, it was easy to find her with your finger tips even with your eyes shut. Open your eyes and find her there with her enticing eyes staring at you and the rest of her laid out bare in all her glory. Not to mention how easy it was to lay it flat when open and feel its soft and smooth bulge and the curvaceous spine. You could fold it, you could bend it, toss and turn while lying down on your sofa and reading thousands of words of its interviews and in-depth articles comfortably without having to keep forcing those pages open.

These kind of decisions are not taken lightly. To change even a layout of a single page in a well established magazine requires very serious considerations. Because more than anything else, even the slightest deviation from the standard format can disorient the loyal readers.

As I am writing this in October 2013, The New Yorker has changed radically its front of the book section Goings On About Town to the point where it’s totally unrecognizable from its classic, albeit stale version. Even though I think that the new design is more contemporary with lot of white spaces, new elegant type face and all, now several weeks later, I still feel lost and disoriented and can’t seem to navigate my way around those pages. But I am sure, I’ll get used to it and even forget the old design. Alas, no such luck with Playboy’s perfect binding even after twenty eight years.

●●●

When I worked for Time, the editors decided after forty years of retaining the same look with which the magazine had debuted back in 1923, time had now come to give it a fresh new look. Change the design, change the typeface. Change the philosophy of the covers. That’s a giant step, especially within Time Inc. family. It was Life that glowed with flashes of colors inside its snappier articles – sort of prelude to the video clips with narrative text. But Time magazine remained black and white for the longest with its mini-newspaper look and the format, wrapped inside its red bordered covers framing some of the most alluring illustrations.  It wasn’t up until in the Seventies that the first photographs began to appear within those red borders. When Time introduced color photos inside its editorial pages, they were sparse and limited to a four or eight page signature printed on higher quality coated paper. Even discounting that the color pages cost more to reproduce and print, that wasn’t why they hung onto its black and white origin. The biggest concern in their hanging onto the original mono color format as long as they did was the shock of switching to the color would give its readers. I am not a hundred percent sure now, but I faintly remember their instituting minor design changes in the late Sixties – I believe with the help of one of the most celebrated and creative designers, Milton Glaser.

But it wasn’t up until 1977 that the magazine was completely redesigned by the legendary Walter Bernard.  And not until well into the Eighties that more and more color pages began to crop up in Time. But not before discussing endlessly the pros and the cons of introducing photographs on the covers and changing their inside look from staid mini-newspaper like black and white pages to its current contemporary, bold and colorful layouts.

The second most popular feature in Playboy has always been its interviews. Even though the magazine was launched in December 1953, it wasn’t up until September 1962 that Playboy interview made its debut with Miles Davis talking to the journalist Alex Haley. Since then Playboy interviews have become the standards against which all other interviews are measured. And its simple three columns, three iconic black and white photos format has become an immediately recognizable graphic identity. So much so that to this date, it remains unchanged, though as of  February 2009 issue it has replaced the black and white with the color photos. And yet to an old aficionado like me, those color photos seem more pasted than they look natural. Some international editions tried out different formats including full page photographs or illustrated profiles of the personalities, but at the end of the day, the only image that conjures up in one’s mind at the mention of Playboy interviews is that of the three head shots with the quotes underneath them.

Then why you would think Playboy eventually succumbed to such a radical physical makeover as switching from its loyal tried and tested saddle stitch binding to the pretentious perfect binding? This much I know:

Back in January 1983, Playboy Italy changed hands from Rizzoli to Mondadori. In an effort to transpose the edition’s perceived readership from the truck drivers to the sleek and sophisticated, Mondadori approached my boss Lee Hall, asking for the permission for them to go perfect bound. We had internal meeting and concluded swiftly; that would no longer be Playboy. Even so, Lee in his practical wisdom, sent out a memo, I think to the US edition publisher Nat Lehrman, Editorial Director Arthur Kretchmer and the President Christie Hefner, requesting their input. It was probably circulated among other top executives. The response from the most was NO. Except a scribble at the top of the first page from Arthur, which said something to the effect, are we sure we want to say no?  From what I understood, the logic behind his question was that let one of our editions try it out and then see what happens. What I also understood was that some were in favor, probably the advertising bunch. In the end, Hefner must have been sold the idea of the advantages of giving his baby an “upscale” look.  But I or even Lee weren’t privy to any of that information. So I decided to ask Gary Cole – now the retired Photography Director, who has been a friend and with whom I have remained in touch. Here is what he had to say:

“The push to switch the magazine to perfect binding came almost exclusively from the Ad Department. Most magazines were already perfect bound. Ads had to be created just a little differently for a saddle stitched magazine. You realize that the outer pages of a saddle stitched magazine has to be wider to be able to wrap all the way around the inner pages. So the Ad Dept. convinced Hef.

“As you know, Hef was very, very resistant to change. One of his favorite axioms was “If it ain’t broke, don’t fix it.” Another was “Why do we need to reinvent the wheel?” He didn’t like perfect binding. He liked the more open look that saddle stitch gave him. And he was very married to the idea of the centerfold being in the center of the magazine. Everything was built around that. Of course, when ad sales began to falter, when money became tighter, when he continued to hear from the Ad people that they could sell more ads if the magazine switched to perfect bind, he finally relented.  I honestly don’t believe that it gained us one page of advertising. The reluctance of advertisers was based on the growing sensitivity in the business community to the subject of nudity. As long as Playboy had nudes in it, there were lots of advertisers who were afraid to come near us regardless of how we were bound.”

All true. And yet, something kept gnawing at me. In my mind, I still remembered that tiny scribble at the top of the memo, initialed AK. Since I left Playboy at the end of 1993, I had seen Arthur Kretchmer only once. I wasn’t exactly comfortable approaching him, but that’s what I had to do. I shot out an e-mail to Arthur. He was most gracious and forthcoming.

“As for perfect binding. I remember the meeting with Hefner very well. It was not an editorial meeting. It was a business meeting. After the full business presentation was made — and it was made mostly from an advertising sales point of view — Hef said, “The reasoning sounds all right, but you’re asking me to re-invent the wheel. This is a gamble that I’m very reluctant to take.”

“He asked my opinion, and I said something along these lines: I thought that getting rid of the staple would move the magazine into the category of classy mainstream magazines — a psychological shift that I thought the magazine was ready for.

“He considered that. There was more conversation. I’m not sure that he went on to approve  the change in that meeting, but I think he did. I think he said yes before that meeting was over.

“In the name of complete honesty, sometime after we made the change, I thought we’d made a mistake. Not right away, but certainly within the year. All the business people were happy. Even the newsstand guys liked the way the magazine stacked. But I became uncomfortable.  Obviously we never seriously considered going back.

“I don’t remember the circulating memos that you describe, but your telling of the story rings true. You have chosen the right words with ‘upscale look.’ I think once Hefner saw that as part of the conversation, he became a convert.”

I got my answer with that gnawing feeling now subsided.

© Haresh Shah

Illustration: Celia Rose Marks

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Next Friday, November 1, 2013

IN PRAISE OF MY BUICK

As of now, I’ve had seven cars. The first one, a Chevy Nova practically killed me many times over. But I missed her so when sold it to a couple of neighborhood kids. The second, an Oldsmobile Cutlass was stolen, requiring me to buy my first brand new set of wheels, a Buick Skylark. It went with me from Chicago to Munich to Santa Barbara and back to Chicago and many other exciting places in-between and had become as much a part of me during those ten most dynamic years of my life. It was loyal, it was reliable and it never let me down. The least I can do is to pay a little tribute to her